25 years ago today, viewers across the world were given a new avenue to watch their favorite cartoons of yesteryear. It was on that day that Boomerang was launched by Turner. After several years of classic WB, MGM, and Hanna-Barbera cartoons being set aside in favor of newer programming, the decision was made to give these shows a new home. Boomerang became that home, and it's been going ever since.
While the channel launched in 2000, Boomerang's origins could be traced back to December 1992, a mere two months after Cartoon Network launched. Boomerang began as a programming block that ran for four hours every weekend. Each airing would focus on toons from a particular year and featured no commercial interruption. Below is a sample of the promos that aired for the block in its earliest format.
The block would continue to air in some form or another until October 3rd, 2004, when it was finally discontinued. In those twelve years, much had changed on the network. Though CN was created to give these classic shows a new home, that didn't last long. As the nineties continued, the network expanded its programming with new shows made in-house. Other blocks like Toonami saw the channel acquire anime and action cartoons. The 1996 Warner-Turner merger further deepened their catalog, allowing them a vast library of WB cartoons previously off-limits. With all these new shows on the schedule, it became harder for the old ones to find space. So in 1999, it was announced that Boomerang would become its own network. Much like the block, it would feature zero commercials. The focus was on classic cartoons, and only classic cartoons (it wouldn't be that way for long, though that's another story).
When the channel was launched, an event was held that saw many Hanna-Barbera alumni come together and celebrate the occasion. These photos come from Brian Levant, who directed the two live-action Flintstones flicks (and is pictured next to the original CN head, Betty Cohen). Everyone from Tony Curtis to Genndy Tartakovsky was in attendance. It doesn't get much better than that!