Yogi Bear feels like a weird choice to be the headliner of a mortgage lender commercial, but in 2018, that was exactly what he ended up doing. This ad was produced by Rocket Mortgage, and tells a story involving Yogi getting to know the ropes of mortgages, with some help from Boo Boo, of course. A very weird ad, but a pretty charming one as well. The animation here is just as charming, feeling much like what a modern take on Yogi Bear could be. Maybe someday we'll get something like that, but for the moment, I guess this is the closest thing we can get.
The animation looks like it was done by Spike Brandt and Tony Cervone, especially the shot of Yogi looking at the camera. They also did those State Farm Scooby ads a couple years back.
ReplyDeleteYou may very well be right. Didn't think of it at the time, but the animation does have the same feel as a lot of their work.
Delete