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Tuesday, June 27, 2023
The Cereal of the Future
As Jetsons June winds down, I thought I'd shed some light on one aspect of the Jetsons I haven't touched on this month: merchandising! Today, the focus will be on one of the more forgotten pieces of Jetsons marketing, Jetsons the Cereal. Just as The Flintstones had Fruity Pebbles and its various offshoots, the Jetsons had their own short-lived cereal released in 1990 to help promote the feature film. As the packaging so proudly explains, this cereal was Apple and Cinnamon flavored, with shapes that resembled rockets, stars, and other outer space objects. Of course, no cereal is complete without a few goodies inside, and this cereal more than delivered on that front. Everything from toys to glow-in-the-dark stickers was included, the latter of which you can check out below.
Last but not least, Jetsons Cereal also had its own animated commercial to help promote it. This ad features the cast of the animated film reprising their roles, including Jeff Bergman as both George and Mr. Spacely and Patric Zimmerman as Elroy. Unfortunately, Astro is MIA here, and Judy has no speaking lines at all. I guess they didn't want to shell out more money on Tiffany?
There's a twisted irony that "the cereal of the future" has premiums inside the box, when in the future (now), cereals no longer offer them!
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