Boomerang Print Ads

 When launching a new channel, advertising is key. I mean, how else are people supposed to know the channel exists? Over the years, Boomerang has produced several ads in print, whether it be in newspapers, magazines, or comics. Here are some of the more interesting ones I've collected.

These first two come from the spring of 2000, right as the channel premiered. The first one advertises a promotion between Boomerang and Dairy Queen. During that time, customers could collect plush dolls of twelve classic Hanna-Barbera characters. It's certainly a smart marketing tactic to get these characters into kids' minds, and for ninety-nine cents, it's not a bad price, either.

The second one is a bit more interesting. It advertises a special offer from Dish and Boomerang. Included is a free Dish system, a free installation kit, and a Boomerang gift set. The gift set features a lunch-box, VHS tapes, and a music CD. I've discussed that set before, but I could never find where it originally came from. I figured it was some sort of employee gift, but nope! Anyone could get this, as long as they were also interested in getting Dish.

This next image advertises both the Boomerang channel and Cartoon Network's website. For those interested, this ad was a pack-in for a set of Jetsons toys Jack in the Box offered in 2000.

From 2017, here are two magazine ads for the now-defunct Boomerang app. Nothing too special, but I was a little shocked to see they even bothered making print ads for this.

I've got one more to share, and it's a doozy. I wanted to keep this post focused on American print ads, but this one was too good to pass up. This piece is from an Italian magazine in 2003, advertising the launch of Boomerang, as well as a Boomerang-themed adult-sized nappy. Pretty gross, but I'd be lying if I said I didn't think it was a little funny.