Monday, April 28, 2025

The Day Boomerang Changed Forever

As mentioned many times this month, Boomerang was a channel that was constantly evolving (or devolving, depending on who you ask). What started as a new home for classic cartoons would quickly become a dumping ground for its sibling channel, Cartoon Network. While it made some sense when older CN shows like Dexter's Lab and Powerpuff Girls joined the channel, shows like Almost Naked Animals and Pokémon felt completely out of place. Things would get so bad that CN would begin using the channel to burn off the last episodes of some of their less-desired shows.

By 2015, classic WB and Hanna-Barbera shows had virtually disappeared from the programming. Now, the channel aired The Garfield Show, Amazing World of Gumball, and a dizzying amount of Scooby and Tom and Jerry spin-offs. The channel had very clearly changed in its goals, and the folks at Turner decided a change in branding was necessary to reflect that.

On January 19th, 2015, Boomerang had its first (and so far only) rebrand. At this point, Boomerang was being designed as a family channel, with a similar audience to Cartoon Network. The rebrand reflected this, as it was very close to the look of that network at the time. The channel continued to acquire new shows and air CN programming. Overall, it wasn't the best time to be a Boomerang viewer.

Below is a look at what the channel looked like during the last minutes of its original look and the first minutes of its rebrand. While the last program to air was an MGM Tom and Jerry short, the last bit of content seen before the rebrand was a Nacho Bear short. Now that's a name I haven't heard in a long time.



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