Friday, September 19, 2025

Video of the Week: The Women of Hanna-Barbera Use Dove

 For this week's video, I've decided to go with one that I think many of you will remember seeing back in the day. From the long-forgotten world of 2005 comes this commercial for Dove products featuring Wilma Flintstone, Jane Jetson, and Velma Dinkley. A pretty charming commercial, and one I still see people mention from time to time.


While I'm here, I thought I'd also go ahead and discuss the print campaign that was running simultaneously with this commercial. These aren't anything too special, just a side-by-side of the before and afters from the video, but I'm sure someone would've mentioned them if I did not. Interestingly, Marge from The Simpsons was also shown in this campaign, but not in the TV ad. I imagine that came down to licensing issues, but I can't say for certain.





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